I must admit, it’s not a bad way to begin promoting the iPhone revolution for Fido. In any case, the new fido.ca is a pretty big upgrade over the previous site. Customers are now able to actually purchase and activate their phone, within one shopping cart experience! I think the biggest upgrade and it’s best feature is the actual user interface. I think it’s a bold move to have the black background (to which I’m not a huge fan of), but they pulled it out. It should sit well with the generation-y crowd that fido caters their business for.

Personally, I spent about a month doing some systems & prototyping analysis and on this little guy, but a big kudos to my co-worker and cube-y Kim for a job well done in getting it live!